Chitkara Business School Conducts Entrepreneurship Masterclass with Mahdi Shafiei
Chitkara Business School, in collaboration with the Chitkara Alumni Association Network (CAAN) and iOTA, recently hosted an enlightening masterclass titled ‘Entrepreneurship: Leadership, Marketing, and Sales.’ The event featured an inspiring session led by Mahdi Shafiei, Founder and CEO of Trifid Media, Dubai, who shared his wealth of experience in the media industry with an eager audience of students and alumni.
The masterclass aimed to provide students with a deep understanding of the key elements of entrepreneurship, focusing on leadership, innovative marketing strategies, and effective sales techniques. Mahdi Shafiei, with his extensive background and successful track record in the media sector, was the ideal speaker to impart practical knowledge and real-world insights to aspiring entrepreneurs.
During the session, Mahdi Shafiei delved into the nuances of effective leadership, emphasising the importance of vision, adaptability, and resilience in the entrepreneurial journey. He shared personal anecdotes and case studies that highlighted the challenges and triumphs of leading a successful business. His engaging storytelling and practical advice resonated deeply with the students, many of whom are at the threshold of their entrepreneurial pursuits.
The masterclass also covered innovative marketing strategies, with Shafiei demonstrating how to leverage digital platforms and media channels to create impactful marketing campaigns. He discussed the significance of understanding target audiences, crafting compelling brand narratives, and utilising data-driven approaches to maximise marketing efforts. Students were particularly captivated by his insights into the latest trends and technologies shaping the marketing landscape.
Effective sales techniques were another crucial topic addressed during the session. Shafiei provided a comprehensive overview of the sales process, from lead generation to closing deals, and shared techniques for building strong customer relationships. His emphasis on the importance of customer-centric approaches and continuous learning struck a chord with the audience, inspiring them to adopt these practices in their future ventures.
The event was highly interactive, with students actively participating in Q&A sessions and discussions. The opportunity to engage directly with a successful entrepreneur like Mahdi Shafiei was invaluable, providing them with practical knowledge and inspiration to pursue their entrepreneurial dreams. The collaborative effort of Chitkara Business School, CAAN, and iOTA in organising this masterclass underscored the university’s commitment to providing students with access to industry leaders and fostering a culture of innovation and entrepreneurship.
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The masterclass on ‘Entrepreneurship: Leadership, Marketing, and Sales’ was a resounding success, offering students a rare opportunity to learn from a distinguished industry expert. Mahdi Shafiei’s insights and experiences provided a wealth of knowledge that will undoubtedly influence and inspire the next generation of entrepreneurs. Chitkara Business School remains dedicated to empowering its students with the skills and knowledge needed to excel in the dynamic world of business, continually fostering an environment where innovation and entrepreneurship can thrive.
