BFA students approach to design thinking with ‘Typography’, ‘Package Design’ workshops to boost design skills

We at Chitkara have created a mindset of unleashing the creative instincts with dynamic, proactive and real-time learning. In alignment with this approach, a Design Workshop was organised by the BFA Applied Arts Department for the budding designers at the Campus. More than 75 Budding Designers from across India participated in the exclusive workshop on Typography followed by Package Design. Typography is a fundamental part of graphic design, and the workshop helped explore different ideas and treatments to letterforms with a variety of exercises, helping learners in idea generation, development and refinement in crafting.

Throughout the workshop, participatory sessions gave participants the opportunity to explore the dynamics of design first-hand. Theory sessions were balanced out with experimentation, creative drawing and design thinking challenges. The workshop covered the psychology of reading; and included a typographic life drawing session; the typical consumer or user’s experience; influence, mood and personality. A final creative task gave participants the opportunity to put all they had learned into practice – sketch out their ideas and present them. Students were given feedback, suggestions and encouragement – creating an environment that inspired all to experiment in.