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Program Structure

Sales Retail Marketing Program Structure: The focus of this intensive 2-year program is to craft proficient entry-level professionals who are trained in sales and marketing domains and have high customer orientation skills and create first-day- first-hour industry-ready sales and marketing workforce for the industry.

Sales Retail Marketing Program Structure

The program is offered with 100% placement assistance with partner organizations which ensures a successful career start in various industry domains such as FMCG, Retail, Banking, and other related sectors. Some of the subjects that will be covered under this program are:

Basics of Marketing
Sales Management
Quant Techniques
IT Applications in Sales & Marketing
Consumer Behavior
Marketing Management
Marketing Research
Introduction to Sales Techniques
Direct Marketing
Brand & Product Management

Financial Management
Presentation Skills
Consumer Segmentation
Retail & Distribution Management
Customer Service Management
Negotiation Skills
Integrated Marketing Communication
Sales Force Mgt. & Sales Promotion
Business Law & Ethics
Leadership & Organisation Behavior

Students will be placed with our partner organizations in various domains such as Banking, FMCG, Retail, and Telecom for 6 months at Chitkara University. Students’ choices will be given preference as they may choose the domain in Term – 6 of the program and will be trained exclusively for that sector in the last 6 months of the program. Industry-specific courses would be conducted in partnership with our partner organizations.