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Integrated Program in Management

5-Year BBA-MBA program steeped in Business, Liberal Arts, Artificial Intelligence & Technology.

    • Duration: 5 Years

About the Program

The 5-Year Integrated BBA-MBA program at Chitkara Business School is designed to provide an in-depth understanding of business management while cultivating future-ready leaders, managers, and entrepreneurs. This intensive program integrates business studies with Liberal Education, Artificial Intelligence, and Technology, preparing students for leadership roles in the rapidly evolving global business landscape.

The curriculum is crafted to offer a multidisciplinary approach, where students build a foundation in business disciplines, liberal arts, and technologies. Students gain expertise in diverse business areas, enabling informed career decisions and exploring specialisations across the program’s stages. This BBA-MBA integration ensures students are equipped to meet the industry’s dynamic demands.

I’m Interested in this Program

The Chitkara University Experience

Why Study Integrated BBA-MBA

Top Reasons
  • Gain comprehensive exposure to multiple industries
  • Engage in hands-on learning through live projects and case analyses
  • Choose from a wide range of specialisations
  • Master core business fundamentals and management practices
  • Continuously develop management and leadership skills
  • Get a head start on a global management career
  • Build a solid foundation in business management principles
Learning Outcomes
  • Develop critical thinking skills to make sound, data-driven business decisions
  • Understand and navigate the complexities of the global business environment
  • Lead with strategic insight and ethical decision-making in uncertain, dynamic settings
  • Foster a global mindset with sensitivity to diverse cultures and business contexts
  • Apply integrated knowledge from various business disciplines (e.g., finance, marketing, operations) to solve complex problems

Curriculum

Integrated Program in Management curriculum Chitkara Business School Integrated Program in Management curriculum Chitkara Business School

The Integrated Program in Management is one of the most rigorous and forward-thinking programs in the country, designed to equip students with a global management perspective. The program’s distinctive teaching methodology includes interactive classroom discussions, live projects, field assignments, and simulations, ensuring that students are well-prepared for real-world challenges.

Spanning 10 semesters over 5 years, the program blends business education with fields like artificial intelligence and technology. Students explore core business areas, liberal arts, and technology in the first three years before specialising in fields like Marketing, Finance, and Data Science & AI.

Note: Non-credit courses are also offered other than curriculum like community service, Literacy Initiatives, Short term Internships, Summer School, Exchange Programs with International Exposure as a means of providing experiential learning and enhancing the knowledge of the students.

Semester 1+
Semester 2+
Semester 3+
Semester 4+
Semester 5+
Semester 6+

Eligibility

To be eligible for the Integrated BBA-MBA program at Chitkara University, candidates must:
  • Passed Class 12th with minimum 50% marks.
  • Participate in and clear the Personal Interview round at Chitkara University

Note: SAT scores are also accepted for admission

Career Opportunities

Integrated Program in Management Career opportunity | Chitkara Business School Career opportunity Integrated Program in Management Chitkara Business School

Graduates of the Integrated BBA-MBA program will have the opportunity to pursue a rewarding career across diverse sectors. Potential career paths include, but are not limited to:

  • Marketing Manager
  • Brand Manager
  • Product Manager
  • Sales Manager
  • Financial Analyst
  • Risk Manager
  • Talent Acquisition Expert
  • Human Resource Manager
  • Data Analyst
  • Operations Manager

How to Apply

To apply for the Integrated BBA-MBA program, students can begin their application process by:

  • Downloading the admission form from the Chitkara University website, or getting it from the nearest bookstore to your place.
  • Duly fill in the admission form, attaching the required certificates, and send it to the Chief Admissions Officer at Chitkara University.
  • Next, details filled out in the form and certificates attached will be verified.
  • Upon the successful completion of the verification, you will get a message from the Relationship Manager assigned to you for further assistance.

Top Recruiters for Integrated BBA-MBA

  • Aayuja Logo
  • Adani Logo
  • AGS Logo
  • Ambuja Logo
  • Apollo Logo
  • Asian Paints Logo
  • B Braun Logo
  • Berger Logo
  • Coco Cola Logo
  • Colgate Logo
  • Dabur Logo
  • Eclerx Logo
  • Evalue Logo
  • Fenesta Logo
  • GSK Logo
  • H & R Block Logo
  • Havells Logo
  • HCL Logo
  • HDFC Logo
  • Hettich Logo

Throughout my management program, I grew as an individual and a professional. I feel fortunate to have met outstanding professors who believed in me and guided me to success. The excellent knowledge, support, and case studies they taught, as also the networking opportunities, internships, industrial visits, and projects have been priceless. Chitkara Business School has simply been the place to transform me, I recommend you to choose it as your next best place to learn and evolve.

Aerika Sardana
Batch 2023

Integrated Program in Management Student Feedback Chitkara Business School

Frequently Asked Questions

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