Chitkara University’s team of MBA students led by Arshdeep Kaur, a first-year student of Finance & Banking, comprising of Jaskaran Singh, Ashish Tripathy, Aditi Sharma and Amit have qualified for the final round in “2021 Global Creative Planning Competition”. Chitkara University is the only team from India to qualify for the event. Teams participating in the Global Creative Planning Competition this year includes Taiwan, China, Vietnam, India and Indonesia among others. The competition was hosted by Chaoyang University of Technology, College of Management, Taiwan. It aims at promoting the interaction and corporation of the global chain market. The planning topics included healthcare, environment, food, e-commerce, technological product development, catering creative marketing, online-offline integration and many more. In particular, the competition works include creative marketing proposals, creative business model, and entrepreneurial proposals. The practical plans reflect students’ deep learning about the industry status and trends, accumulates capabilities of practical problem-solving as well as stimulates their ability of working in a team. The competition was sponsored by Concern Health Tech Corporation.
Participants can choose a familiar company or brand to propose a creative marketing plan, and based on this, planning their profitable business model and write a business model proposal, or propose an entrepreneurial plan with entrepreneurial potential and feasibility according to the background resources. Chaoyang University of Technology, established in 1994, is the first private technological university in Taiwan. It locates at Wufeng, Taichung.
Talking about the achievement of the students, Dr. Sandhir Sharma, Dean, Chitkara Business School said “I am extremely proud of our team of students for their outstanding performance at the Global Creative Planning Competition. We, at Chitkara University provide our students with a hands-on learning experience and with a truly global experience. We inculcate courses in our programs that help them gain experience through real-world experiences. We lay great emphasis on blended learning methodology that combines classroom interaction, self-study modules, enriched by research and experiential learning. I wish the team best of luck for the final round of the competition”.
