MBA in Rural Management

MBA in Rural Management

Drive Growth and Sustainability in Rural Economies with Strategic Management Expertise.

Duration: 2 Years

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MBA in Rural Management

About the Program

Our MBA in Rural Management provides a comprehensive understanding of rural markets, development strategies, and the integration of business with rural enterprises. Offered in collaboration with the Institute of Rural Management Anand (IRMA), this program creates valuable opportunities for interdisciplinary research, hands-on learning, and engagement with real-world challenges.

Students will engage in practical assignments and projects designed by industry experts, addressing real-world challenges in rural management. This program equips you with the skills, knowledge, and analytical abilities to lead initiatives focused on sustainable growth in rural sectors. Ideal for those passionate about driving change in rural areas, it offers the opportunity to build leadership and strategic management skills tailored to rural development and business operations, accelerating your career in this vital field.

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The Chitkara University Experience

Why Study MBA Rural Management

Top Reasons

Active Leadership Opportunities
High Demand
Diverse Career Paths
Focus on Sustainable Growth
Fast-Track Career Progression
Understanding Rural Markets
Strategic Management Skills
Influence on the National Economy
Competitive Salary Prospects

Learning Outcomes

Understand rural markets, consumer behaviour, and socio-economic dynamics.
Integrate core management principles with rural-focused subjects.
Lead sustainable development projects and solve real-world rural challenges.
Gain practical insights through fieldwork and hands-on experience.
Develop strategies that connect rural markets with broader business objectives.
Make strategic decisions to enhance rural enterprises and drive economic growth.

Curriculum

Our MBA in Rural Management blends core management principles with specialised rural development knowledge, focusing on Agri-business, Micro-finance, Rural Livelihoods, and Sustainability. The program emphasises strategic solutions for rural markets and sustainable growth. Students gain hands-on experience through fieldwork, internships, and the unique Exposure to Rural Markets (ERM) component, working directly with rural communities. This combination of classroom learning and practical exposure develops skills to create impactful business strategies that link rural enterprises to broader markets.

Structured over four semesters, each lasting six months, the curriculum follows a modular format. Each module includes two subjects worth two to three credits, involving 18 hours of study through lectures, projects, and assignments. This approach prepares students for leadership roles in rural sectors, with a focus on sustainable development and economic growth.

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Eligibility

The candidate should have completed the Bachelor’s Degree with a minimum of 50% aggregate marks in any stream.
The candidate appearing in the final year examination can apply, but must have a minimum of 50% till the previous year’s examination.
The applicant must have appeared for CAT / MAT / NMAT / XAT / CMAT score, followed by Group Discussions and a Personal Interview round at Chitkara University.
Applicants who have not taken any of the above-mentioned entrance examinations must take the Chitkara University Test followed by Group Discussions and Personal Interview.

Career Opportunities

Our MBA Rural Management students may look forward to a progressive and a rewarding career in, but not limited to:

Rural Development Officer
CSR Manager in Corporates
Micro-Finance Specialist
NGO Project Manager
Procurement & Vendor Development Manager
Livelihood Development Consultant
Marketing & Sales Manager in Agri-business
Sales/Business Development Manager

How to Apply

In order to pursue MBA in Rural Management, the students can start their application by:

Download the admission form from the Chitkara University website, or getting it from the nearest bookstore to your place.
Duly fill in the admission form, attach the required certificates, and send it to the Chief Admissions Officer at Chitkara University Admissions Office:
(Unit No. A 201 – 202, Elante Mall Office Complex, Industrial Area Phase I, Chandigarh, 160002, Mobile +91- 9501105714, +91- 9501105715).
Next, the details filled out in the form and certificates attached will be verified.
Upon the successful completion of the verification, you will get a message from the Relationship Manager assigned to you for further assistance.

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