Emerge as a strategic decision maker with a solid foundation in marketing strategy, research, and consumer behaviour.
The success of any product or service in the world today depends on a sound marketing strategy. This has led to an unprecedented rise in demand for qualified marketing professionals, making an MBA for Marketing course one of the most preferred choices among MBA aspirants. Addressing this growing scope and demand for qualified Marketing professionals, Chitkara Business School offers a career-focused MBA in Marketing program with a cutting-edge syllabus that’s industry informed to groom you into a successful marketer.
Chitkara University’s MBA in Marketing syllabus is specially designed to develop highly competent and multifaceted professionals. You will gain in-depth knowledge of marketing principles and build skills across a broad range of MBA marketing courses. The MBA Marketing syllabus includes courses such as Product Launch, Strategic Marketing, Consumer Behaviour, International Markets, Sales and Revenue Generation, among others.
Our MBA in Marketing syllabus provides a 360-degree immersive experience, focusing on the career opportunities your specialisation offers. Structurally, the MBA Marketing course is spread over 4 semesters, each lasting six months. The program follows a module-based teaching structure – each module includes two subjects, with credits ranging from 2 to 3. Each credit represents 18 hours of study, including classroom teaching, projects, and assignments.
An MBA in Marketing opens up a world of career opportunities. A Marketing MBA can lead to career opportunities in roles such as:
To pursue an MBA in Marketing, you can begin your application by:
Currently, I am the youngest manager leading a team of 13 people at Evalueserve – one of the top global management consulting firms. Course curriculum & extracurricular activities provided me a platform to work with my peers coming from a diverse range of backgrounds, interests, and talents, thereby equipping me with the skills required for succeeding in cross-cultural environments in my career. For all the success in corporate, I owe a big thanks to my faculty at Chitkara Business School.
Alish Bajaj