MBA – Master of Business Administration

Chitkara University's MBA in Marketing Course

MBA – Master of Business Administration

Redefine the Future of Business with Advanced Management Expertise and Innovative Mindset.

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Duration: 2 Years

Our Specialized MBA Programs

Marketing

Sales & Marketing

About the Program

Chitkara University’s MBA course offers a comprehensive curriculum that integrates industry certifications, experiential learning, and cutting-edge initiatives like hackathons and co-curricular competitive events. Our program provides students with a blend of fundamental management knowledge and complex business concepts across domains such as Finance, HR, and Marketing.

Through a rigorous curriculum and hands-on experiences, our MBA equips students with the knowledge to navigate the dynamic business world. With a focus on industry partnerships, innovative thinking, and a global perspective, the program prepares graduates to tackle real-world challenges with confidence and make a meaningful impact.

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Why Study MBA

Top Reasons

Career Advancement
Higher Earning Potential
Networking Opportunities
Specialization and Expertise
Leadership Development
Career Switching Opportunities
Personal and Professional Growth
Competitive Edge
Real-World Experience
Versatile Career Paths

Learning Outcomes

Develop strategic thinking and decision-making skills in complex business environments
Analyze and evaluate business problems using quantitative and qualitative methods
Demonstrate effective leadership and team management skills
Apply ethical principles in business decision-making
Develop a global perspective on business and understand international markets
Communicate effectively in a business setting through written reports and presentations

Curriculum

The MBA program at Chitkara University offers a structured curriculum that provides a comprehensive understanding of various facets of business operations. The program is designed to cultivate innovative leaders skilled in marketing, finance, business analytics, human resource management, and more. With a focus on creativity, entrepreneurship, innovation, and effective decision-making, students are equipped to excel in the ever-evolving business landscape. The curriculum is carefully crafted to encompass a wide range of management subjects, ensuring students gain the necessary knowledge and skills to thrive in the global market.

Structured over 4 semesters, each lasting 6 months, the MBA programs at Chitkara University adopts a module-based teaching approach. Each module comprises subjects that delve into key areas such as marketing, finance, healthcare management, business analytics, and human resource management. Students engage in a blend of theoretical learning, practical projects, and assignments, totaling 18 hours per credit. The program emphasizes essential aspects like strategic competitiveness, leadership, and incisive decision-making, preparing graduates to compete and drive transformative change in the business realm.

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CORE COURSES+

ELECTIVES+

VALUE ADDED COURSES+

MOOC CERTIFICATIONS

CAPSTONE PROJECT

Eligibility

MBA in marketing student using laptop on stairs,

Candidates must have a Bachelor’s degree in any discipline from a recognized university with a minimum of 50% aggregate marks.
Candidates appearing in the final year examination can also apply, but they must have secured a minimum of 50% aggregate marks in the previous examinations. However, they will need to submit their graduation completion certificate within a specified period, failing which they will be de-registered.
Work experience is not a mandatory requirement for admission.
All candidates must take the Chitkara University Test, which has three sections: Quantitative, Reasoning, and Language Skills. This is a qualifying round and candidates need to pass it.
Candidates who have taken exams like CAT, MAT, NMAT, XAT, or CMAT can directly appear for the Group Discussion and Personal Interview (GD&PI) round after submitting their scores.
Candidates who have not taken any of the above-mentioned entrance exams will have to take the Chitkara University Test followed by the GD&PI round.”

Career Opportunities

The best career opportunities in India encompass a diverse range of fields, offering lucrative prospects and growth potential. Some of the top career paths include:

Finance
Project Manager
General Management
Marketing & Sales
Marketing Manager
Operations & Analytics
Business Analyst
Investment Banker
Entrepreneurship
Business Development Manager

How to Apply

In order to pursue MBA course, the students can start their application by:

Download the admission form from the Chitkara University website, or obtain it from the nearest bookstore to your place.
Fill in the admission form diligently, ensuring all required details are accurately provided.
Attach the necessary certificates as specified in the form.
Submit the completed form and certificates to the Chief Admissions Officer at Chitkara University Admissions Office located at SCO 160-161, Sector 9C, Chandigarh. Contact numbers: +91-9501105714, +91-9501105715.
Your submitted details and certificates will undergo verification.
Upon successful verification, you will receive a message from the assigned Relationship Manager for further guidance and assistance.

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