BBA (Hons.) in Liberal Education

BBA (Hons.) in Liberal Education

A 4-Year Holistic Business Program Blending Business Management with Liberal Arts and Emerging Technologies

- Duration: 3 Years

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BBA (Hons.) in Liberal Education

About the Program

The 4-year BBA (Hons.) in Liberal Education at Chitkara Business School is an innovative program that integrates business studies, artificial intelligence, and emerging technologies with the flexibility and breadth of liberal arts education. The program equips students with essential business acumen while encouraging creativity, adaptability, and critical thinking to prepare them for leadership roles in diverse industries.

This unique program offers a balanced curriculum that combines practical business knowledge with ethical reasoning, cultural awareness, and an understanding of human values. With a strong foundation in business disciplines, students also delve into inter-disciplinary subjects such as philosophy, sociology, and psychology, enabling them to approach challenges holistically.

In the fourth year, students can specialise in a minor of their choice, such as Finance, Economics, Media & Journalism, Psychology, or Computer Science, further tailoring their educational journey.

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The Chitkara University Experience

Why Study BBA (Hons.) in Liberal Education?

Top Reasons

Gain a multi-disciplinary perspective that blends business with liberal arts.
Explore the transformative role of AI and technology in business.
Develop critical thinking, ethical decision-making, and cultural sensitivity.
Enjoy the flexibility to choose a minor in the fourth year.
Prepare for versatile careers across industries or graduate studies in diverse fields.
Build strong communication and leadership skills for global impact.

Learning Outcomes

Develop a robust foundation in core business disciplines such as marketing, finance, and management.
Master critical thinking and ethical reasoning to navigate complex societal and business challenges.
Understand and leverage the intersection of AI, technology, and business innovation.
Build a global mindset and cultural sensitivity to lead in diverse environments.
Acquire skills to address multifaceted problems creatively and strategically.

Curriculum

Core Business Education:
A comprehensive curriculum covering key business areas, including finance, accounting, operations, marketing, and strategic decision-making, with a strong focus on corporate strategy and entrepreneurship.

Liberal Education:
Interdisciplinary learning through subjects like sociology, philosophy, ethics, and communication to broaden understanding of human behaviour and ethical decision-making.

Artificial Intelligence (AI):
Explore AI’s impact on industries, including automation, data analytics, and machine learning, with a focus on AI ethics and its business applications.

Technology and Innovation:
Gain insights into emerging technologies like blockchain, IoT, and cloud computing, understanding their role in driving digital transformation and innovation.

Entrepreneurship:
Learn to cultivate an entrepreneurial mindset with practical skills to develop and scale startups in a rapidly evolving economy.

Eligibility

To pursue BBA (Hons.) in Liberal Education at Chitkara University, you must have:

Passed Class 12th with minimum 50% marks.
Successfully participated in and cleared the Personal Interview round.

Please note that we also accept SAT Score for admission.

Career Opportunities

Graduates of the BBA (Hons.) in Liberal Education program can look forward to thriving careers in roles such as:

Management Consultant
Marketing Specialist
Public Relations Manager
Business Analyst
Entrepreneur
Technology Manager
Policy Advisor
Media and Communication Specialist

How to Apply

In order to pursue BBA (Hons.) in Liberal Education, the students can start their application by:

Download the admission form from the Chitkara University website, or getting it from the nearest bookstore to your place.
Duly fill in the admission form, attaching the required certificates, and send it to the Chief Admissions Officer at Chitkara University.
Next, details filled out in the form and certificates attached will be verified.
Upon the successful completion of the verification, you will get a message from the Relationship Manager assigned to you for further assistance.

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