BBA in
EVENT | MEDIA | ENTERTAINMENT CORPORATE COMMUNICATION

Whether it’s a Big Fat Indian wedding or an IPL event, it isn’t a short-term affair. It is the end result of many months of tireless brainstorming, creative concepts and a lot of sweat and toil. Most weddings, music launches, concerts, office parties, or themed birthday celebrations these days aren’t simple events anymore but require the intervention of a specialised type of services collectively known as event management. Event management can be delivered by an individual or a group of individuals or a company who specialises in planning and organising events

Program Overview

This management program has been created to provide an opportunity to learn the science of event management with an objective to create well trained and knowledgeable event professionals and entrepreneurs who have an in-depth experience of the management aspects of producing high quality events. The program will impart comprehensive and specialized knowledge on how to plan and manage all the various types of events. Students of this program are expected to understand event elements and effectively translate the objectives and strategies into a successful event. Content of this program will provide practical guidance on key aspects of event conceptualisation and production including creating visual environment, stage, décor, collateral design, venue layout, stalls and branding, handling artistes etc. On completion of the program, the participant is expected to gain a 360-degree view of events and experience management right from planning and design up until event execution and project closure.

The application of business management and organisational skills to create and develop large scale events ranging from festivals, conferences, ceremonies, weddings, formal parties, concerts, or conventions comes under the umbrella term of “event management”. It involves studying the brand, identifying its target audience, designing the event concept, and coordinating the technical aspects before actually launching the event. Every event is different in nature and so, the process of planning and execution also differs each time based on the type of the event.

Some of the other functions of event management include – selection and reservation of venues, coordinating with vendors, arranging for transportation and parking, responsibility for compliance with health and safety standards, crisis and situation management at the event, designing a security plan, and monitoring the entire event. To become a successful event manager, you are required to possess strong organisational, budgeting, and creative skills. You should be comfortable with interacting with all levels of individuals inside and outside of your organisation.

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