The program provides you with a strong foundation in core business disciplines such as General Management, Accounting, Marketing, Finance, Organisational Behaviour and Strategy behaviour. The program will broadly teach you about Distribution Management, Marketing Research, Executive & Leadership Management Skills, Market Strategies, Product Management and Marketing Analytics.
In the fifth semester students take elective / optional courses and can specialise in one of the following core sectors like Sales and Retail Management, Digital Marketing, Supply Chain Management or Business Analytics. In-depth industry knowledge is gained through specialised courses.
Note: Non-credit courses are also offered other than curriculum like community service, Literacy Initiatives, Short term Internships, Summer School, Exchange Programs with International Exposure as a means of providing experiential learning and enhancing the knowledge of the students.
SEMESTER 1+
- Management Fundamentals
- Marketing Management
- Fundamentals of Retail Management
- ID-1 (Managerial Economics)
- Business Communication
- Financial Literacy using digital platforms
- VAC-1 (Understanding India)
SEMESTER 2+
- Basics of Accounting
- Organizational Behaviour
- Entrepreneurship Development
- ID-2 (Fundamentals of Statistics)
- Corporate Writing
- MS Office Skills
- VAC-2 (Health & Wellness)
SEMESTER 3+
- Philosophy of Research
- Fundamentals of Financial Management
- Fundamentals of Logistics and Supply Chain Management
- Fundamentals of FinTech
- ID-3 (Creativity and Innovation)
- Project on Community Service
- Leadership and Personality Development
SEMESTER 4+
- Consumer Behaviour
- Services & Relationship Marketing
- Fundamentals of Financial Services
- Human Capital Management
- Business Laws
- Foreign Language (French)
SEMESTER 5+
- Business Environment
- Strategic Management
- Digital Marketing & E-Business
- Advertising Management
- Minor-1
- Minor-2
- Summer Internship
SEMESTER 6+
- Business Ethics and Corporate Governance
- MarTech Applications
- Rural and BOP Marketing
- Brand Management
- Minor-3
- Minor-4