Evolve into an effective digital strategy leader with a deep understanding of brand strategies and online marketing solutions.
Our Bachelor of Business Administration in Digital Transformation & Strategy program is designed to impart knowledge about techniques to attract clients through diverse digital channels that involve advanced training of the methods used within the advertising and marketing of services or products using digital technologies. It offers a complete and comprehensive view in planning and executing e-business and promoting their product on popular search engines and different social media channels.
In this age of digital transformation, our BBA in Digital Transformation & Strategy equips you with the requisite knowledge and skills to merge imagination and technology in order to help brands grow. You will be laboriously trained to achieve company objectives by executing effective Digital Marketing campaigns, in addition to obtaining information about the audience and the industry through market research, maximising the use of search engines.
Our 3-Year BBA in Digital Transformation & Strategy program offers the opportunity to extend your studies by one year and graduate with an Honours degree. In the fourth year of the BBA (Hons.) in Digital Transformation & Strategy program, we offer our students the following three distinct options to choose from, each designed to elevate their academic and professional capabilities:
Our collaboration is with industry and training entities who specialise in the field of digital transformation & strategy. These collaborations help in students’ skill development, internships, on-the-job training, curriculum enhancement by the experts & practitioners of the digital transformation & strategy area. Such integrations give necessary exposure to students, keep them aligned with latest developments in the field and make them industry ready.
A Bachelor of Business Administration (BBA) degree in Digital Transformation & Strategy is a 3-Year undergraduate course that provides students with the skills and knowledge required to enter the lucrative field of digital marketing. This undergraduate program primarily focuses on digital marketing, which is a necessity today for every business organisation to generate higher revenue and build its brand equity.
The course involves six semesters and covers a wide range of topics. In this program, you will study core subjects of management and discipline-specific specialisation. Successful completion of this program will give you the necessary toolkit to succeed in the digital marketing domain.
Note: Non-credit courses are also offered other than curriculum like community service, Literacy Initiatives, Short term Internships, Summer School, Exchange Programs with International Exposure as a means of providing experiential learning and enhancing the knowledge of the students.
Please note that we also accept SAT Score for admission.
Our BBA Digital Transformation & Strategy students may look forward to a progressive and a gratifying career as, but not limited to:
To pursue BBA in Digital Transformation & Strategy, students can start their application by:
The BBA programs at Chitkara Business School are well-structured and comprehensive. They help us build the most important skills and sharpen our business acumen. The quality of education imparted to the students through rigorous teaching methods, industrial visits, guest lectures, seminars, research programs, and internship opportunities is outstandingly impeccable and truly instrumental in preparing students for success in the corporate world.
Saurav Ranjta
Chitkara University
Chandigarh-Patiala National Highway, Punjab 140 401
Chandigarh Information Center
Unit No. A 201-202
Elante Mall Office Complex
Industrial Area Phase 1
Chandigarh 160 002
