MBA in Marketing

Emerge as a strategic decision maker with a solid foundation in marketing strategy, research & consumer behaviour.

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Duration: 2 Years

About the Program

The success of any product or service in the world today depends on a sound marketing strategy. Period. This has resulted in an unprecedented rise in demand for qualified marketing professionals making Marketing the most preferred choice when it comes to courses in MBA. Addressing this growing need for skilled Marketing professionals, Chitkara Business School offers a career-focused MBA in Marketing program that transforms you into a successful marketer.

Chitkara University’s MBA in Marketing program is specially designed to develop highly competent and multifaceted professionals who display in-depth knowledge of marketing principles and have skillset across a broad range of Marketing Concepts which include Product Launch, Strategic Marketing, Consumer Behaviour, International Markets, Sales and Revenue Generation to name a few.

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The Chitkara University Experience

Why Study MBA Marketing

Top Reasons

An MBA in Marketing promises excellent career opportunities
Marketing is a dynamic & versatile field
Preps you for success in Sales, Branding and Advertising as well
Comparatively higher salary packages
Accelerated growth in your career
Opens doors to global career opportunities
10% projected growth by 2030

Learning Outcomes

Ability to identify consumer behaviour and purchasing trends.
Apply marketing principles to real-life situations through case studies and projects.
Leverage latest technologies and tools to meet Sales & Marketing goals.
Experience an integrated internship which will prepare you for a future in Business Administration.
Develop competitive marketing strategies through determining trends and data analysis.

Curriculum

Our MBA program assures you of a 360-degree immersive experience. The curriculum has particularly been designed considering the pathways that your chosen specialisation provides.

Structurally, the MBA Marketing program is spread over 4 semesters of six months’ duration each. The program follows module-based teaching – each module has two subjects of two to three credits, with each credit amounting to 18 hours of study including classroom teaching projects and assignments.

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CORE COURSES+

ELECTIVES+

VALUE ADDED COURSES+

MOOC CERTIFICATIONS

CAPSTONE PROJECT

Eligibility

The candidate should have completed the Bachelor’s Degree with a minimum of 50% aggregate marks in any stream.
The candidate appearing in the final year examination can apply, but must have a minimum of 50% till the previous year’s examination.
The applicant must have appeared for CAT / MAT / NMAT / XAT / CMAT score, followed by Group Discussions and a Personal Interview round at Chitkara University.
Applicants who have not taken any of the above-mentioned entrance examinations must take the Chitkara University Test followed by Group Discussions and Personal Interview.

Career Opportunities

Our MBA Marketing students may look forward to a progressive and a rewarding career in, but not limited to:

Brand Manager
Sales Manager
Market Research Analyst
Advertising Manager
Digital Marketing Specialists
Communications Manager
Public Relations Manager
Marketing Information Manager
Customer Relationship Manager

How to Apply

In order to pursue MBA in Marketing, the students can start their application by:

Download the admission form from the Chitkara University website, or getting it from the nearest bookstore to your place.
Duly fill in the admission form, attach the required certificates, and send it to the Chief Admissions Officer at Chitkara University Admissions Office:
(Unit No. A 201 – 202, Elante Mall Office Complex, Industrial Area Phase I, Chandigarh, 160002, Mobile +91- 9501105714, +91- 9501105715).
Next, the details filled out in the form and certificates attached will be verified.
Upon the successful completion of the verification, you will get a message from the Relationship Manager assigned to you for further assistance.

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