The real-world challenges in business, the methods and softwares employed in business communications, data analysis, statistics: all contribute to the main stream of ‘Business Analytics’. Master of Business Administration Business Analytics, that is, MBA in Business Analytics, is a postgraduate course of two year duration.
Overall, this course focuses on the fields of artificial intelligence, decision making strategies, marketing etc. over the span of two years. The fees vary depending on the institute/ university from where you want to pursue this course. Some of the career options that open up after you complete this course are: Data Scientist, Statistician, Quantitative Analyst, Project Manager, Data Analyst, etc.
The top companies which hire business analysts professionals include Accenture, Deloitte, IBM, Wipro, HCL, Cognizant, Google, Amazon, Motorola, Oberoi, Godrej, etc. The reason why this skill is in demand all over the market is that each and every industry/ business requires a marketing strategy. Business development today aims at growth as well as keeping up with the ongoing trends, to survive in the competition. Marketing heads and business analysts together work towards the overall advancement in technologies employed, simultaneously following up with the market needs.
Also Read: Top 7 Career Options In Business Analytics In 2023
The most reputed universities offering MBA in Business Analytics ensure a curated curriculum, to prepare students for the future of business. The program at Chitkara University aims at co-relating the power of data analytics with business trends, and proposing the industry relevant curriculum. Some of the reasons why Chitkara University is a great choice for MBA in Business Analytics:
Recognizes Current Market Trends
The university takes care of the current market insights, patterns which involve the use of data analytics. The syllabus includes techniques like Machine Learning, Data Mining, Natural Language Processing, and Statistics. This is very well divided into the course of two years to ensure easy learning as well as application-based understanding of the subject. This encourages not only the effective teaching-learning process but also a proper career growth of a professional, when they are well versed with their subject. Organisations pay high incentives and are willing to offer attractive packages for such skilled experts.
Collaboration with EY
The MBA program at Chitkara Business School is in collaboration with EY. EY is a very well known global leader in the field of tax, transactions and advisory services. The role they play for their clients help them build even greater confidence in the economies and capitals, not just in India, but all over the world. The MBA course that Chitkara University offers, focuses on advanced Data Analytics tools for managers. Its association with EY enables them to use methodologies like artificial intelligence, statistical modelling at an advanced level. They encourage their application based teaching to actually ‘apply’ the learned principles of data sciences to solve real-world problems in industries and businesses. The regular workshops and exposure pushes the students even further in the market.
Also Read: A Right Guide To Become Business Analyst
Placements
The top campus recruiters associated with Chitkara University include WNS, Deloitte, EY, ITC, Evalueserve, AGSI, Shopclues, etc. This means the university not only guarantees a proper curriculum framework to make its students ready for the market, but also acts as a link between the employer and the candidates. The students have it even easier to focus entirely on their learning, without worrying too much about the future interviews or scope because the university ensures a very high placement rate. Since it provides a strong understanding of the fundamentals of the subjects, students find it relatively easy to appear for interviews.
The confidence that builds up once you dive deep into any course, pursued from the top university, is unmatched!
Program Structure & Teaching Methodologies
The program structure is very well sorted into fundamentals and technical levels, such that the student gains the practical knowledge of each and every aspect of the branch. From basic data science subjects to advanced courses in analytical methods, the well trained faculty ensures the best teaching methodologies to impart knowledge. The functional domain of this program orients high focus on marketing subjects as well.
Not only this, the university offers foundation courses like advanced excel, economics, statistics, organisational behaviour, marketing and management, financial management, etc. along with the usual curriculum of MBA to establish the best possible correlation between business analysis and marketing strategies. The aspect of functional expertise includes subjects like digital marketing, which is such a growing industry today, and is known to remain in high demand for years to come! Consumer behaviour, global marketing, product management are just some more of the subjects covered under this category.
Also Read: What Specialisation To Choose In MBA After B. Com?
This is not all! Cloud data, basic and advanced excel analytics, predictive modelling in Python, data visualisation, machine learning, experiential learning, etc. along with internship programs also help in building the foundation of the students, from the grassroots level.
Pursuing your subject of interest builds even greater enthusiasm for you to keep learning while you grow. Choosing the right university for that is equally important. Taking into consideration the most important factors as discussed above, one can easily sort the best from the good. All the best!
