In today’s fast-paced and ever-evolving retail landscape, staying ahead of the curve is important for both established and emerging retail professionals. Pursuing a BBA in Retail Management has become a highly relevant program, offering a comprehensive understanding of global trends and challenges that can shape the industry.
The successful completion of a BBA in Retail Management gives graduates the tools that are required to succeed in the fast-paced business world. Working in the retail sector is currently one of the most sought-after career options. With over 10% of the country’s GDP coming from the retail business, India ranks at the top in terms of accounts and size. In the future, the retail industry is expected to grow by over 10.15%.
If you aspire to navigate the retail revolution, completing a BBA in Retail Management could be one of the best decisions. Let’s explore how a BBA in Retail Management adds value to your profile and prepares you to become a successful retail professional.
The Growth of the Retail Sector:
The growth of retail management reflects the dynamic interaction among evolving customer behaviour, economic shifts, and technological breakthroughs. In the past, retail was considered primarily a brick-and-mortar business where product placement, shop location, and in-person customer care were key tactics.
However, with the globalisation of supply chains, the rise of mass media, and the growth of consumer culture, retail operations have expanded significantly, leading to a more centralised and methodical approach to managing inventories. The advent of the internet and digital technologies in the late 20th and early 21st centuries revolutionised retail management, changing how merchants engage with customers.
Ever since retail management has grown in the business, companies have reached a worldwide audience with a never-before-seen accuracy. In addition, with the improvement of operational skills, the digital revolution has also sparked the creation of a completely new retail format and business model which is a combination of multiple shipping options being offered to customers.
Why Study Retail Management for a BBA?
There are many reasons to study BBA in Retail Management. Here are some key benefits:
On-Demand Expertise: Gain detailed expertise in customer behavior, operations, merchandising, and marketing, positioning yourself in high demand in India’s rapidly growing retail industry, which employs over 8% of the labor force and contributes significantly to the country’s GDP.
Wide Career Paths: Choose from various possibilities, including supply chain, e-commerce, visual merchandising, retail management, and brand management. With a market valuation of over $38 billion, the internet retail sector holds great potential.
Retail Sector Expansion: The retail industry in India is experiencing significant growth and is expected to expand at a 30% compound annual growth rate in the coming years. This offers substantial growth opportunities and high salaries for skilled professionals.
Practical Experience: Many BBA in Retail Management programs offer industry projects and internships, providing students with valuable business contacts and practical skills.
What is a BBA in Retail Management?
A BBA in Retail Management provides students with a comprehensive understanding of the retail sector and its practical applications. Students learn retail marketing, leadership, and communication skills essential for business growth.
The retail sector includes areas like supply chain management, logistics, and fashion merchandise. Graduates can pursue careers as franchise managers, heads of food and beverage businesses, travel agency managers, caterers, and more.
Why Study BBA in Retail Management at Chitkara?
The three-year BBA in Retail Management program offers an option to extend your education by a year and graduate with an honors degree. In the fourth year, Chitkara provides three options to enhance academic and professional capabilities:
Advanced Major: Specialise in a specific area of business management, improving proficiency in your chosen field.
Academic Excellence: For students who have demonstrated academic excellence with a minimum of 75% marks in the first six semesters, this program offers the opportunity to undertake a dissertation project under the guidance of accomplished faculty.
Internship: Offers a unique opportunity to apply theoretical knowledge in real-world situations, enhancing employability skills in line with NEP 2020. This includes on-site experiential learning and exposure to industry practices.
Scope of BBA in Retail Management
The Indian retail sector is one of the top ten industries worldwide, estimated at around USD 1 trillion. This is due to the significant portion of India’s GDP attributed to retail and the potential for growth in both rural and urban markets.
Pursuing a BBA in Retail Management helps you enter the retail industry with the skills needed for success. If you aim to become an entrepreneur, this degree provides the knowledge required to launch and manage a retail business.
The program teaches hands-on skills, including inventory management, marketing, customer service, and sales strategies. These competencies are essential for professional success and long-term career growth.
Pursue a Dynamic Career with a BBA in Retail Management
If you are interested in thriving in the retail sector, a BBA in Retail Management can help you develop skills in leadership, negotiation, and teamwork. This program enables students to assess the strengths and weaknesses of retail setups, evaluate merchandising, and prepare strategies to make decisions that impact sales.
You can explore various purchasing process models and apply them to convert potential customers. Here are some reasons why a BBA in Retail Management prepares you for a dynamic career:
- Booming retail sector
- Emergence of major corporate players
- Global job opportunities
- Diverse employment options
- Comprehensive business knowledge
- Mastery of communication skills
- Specialised knowledge in marketing and management
Also, read this blog post: Retail Management Program: Gateway To a Dynamic Career
Retail businesses are growing rapidly and continuously contributing significantly to the country’s economy. With this growth, students interested in marketing, merchandising, sales, and market research can pursue a BBA in Retail Management.
A BBA in Retail Management can be a strategic choice for graduates who want to build a career in a fast-paced industry while capitalising on growth opportunities. It combines business acumen with retail-focused knowledge, providing a strong foundation for a successful career.
If you want to prepare for a dynamic career, pursue a BBA in Retail Management from Chitkara University to succeed in the retail sector.
