Animation has been a medium for storytellers to express themselves in fascinating, powerful, and different ways. They have been able to present a world that has the ability to reignite magic and inspiration.
If you like storytelling and have seriously considered becoming a storyteller then animation can be the best place to start. What’s more, animation as a field has grown tremendously in the past few years. The reasons for this growth can be attributed to advanced technologies and developed practices that have paved the way for the wider adoption of different animation practices.
According to Statista, the global animation market was valued at 391 Billion US Dollars up to five percent from 372.4 Billion Dollars a year earlier. This figure is forecasted to grow surpassing 587 Billion Dollars by 2030.
Therefore, the future of animation looks promising. There are many applications of animation being used in the present world and the current trends show that this will continue in the future. Let’s get a better picture by knowing more about the applications of animation in the current world scenario.
Entertainment: The power of entertainment is essential for dealing with the monotony of everyday life and the fundamental objective of animation is actually entertainment. Animation is very often encountered in advertisements, games, TV, media outlets, etc.
In fact, the entertainment business is also actively embracing animation technologies as a significant method of creating good quality content. From web series to science fiction, cartoons, and movies, animation is used widely.
It is expected that the animation and VFX market size will grow from USD 181.38 billion in 2023 to USD 284.62 billion by 2028. This growth is expected during the forecast period of 2023-2028 at a CAGR of 9.43%. There is no doubt that the entertainment industry will have a key role to play in the growth of this figure.
Until now, there are many films that have actually contributed to this growth, and in the coming time, this will keep growing more and more. Some of the popular animated movies that have led to the growth of the entertainment industry are Shrek, Kung Fu Panda, Toy Story, Finding Nemo, Frozen, Ratatouille, and many more.
Architecture: An industry that has seen a wide increase in the use of computer animation is architecture. Using 3D animation has entirely changed the architectural sector by allowing realistic 3D models with precise lighting and shadow simulations for the purpose of producing immersive experiences for customers.
It paves a path for architects to develop 3D models with great detailing while also developing a greater understanding of design. When architects construct 3D structures that must be energy efficient and also comfortable, the use of animation helps in replicating the lighting and shadows of a building.
3D animation is essentially a powerful promotional tool that can be used for increasing interest in designs, attract more investors, and also win finance by developing high-quality and realistic animations for customers for an end-to-end experience.
Gaming: In gaming, animators work with 3D animation for designing characters, objects, and scenes for the game environment. That helps in developing motion sequencing for various gaming elements such as weapons, vehicles, backgrounds, and main characters.
In addition, animators also create animation sequences with each frame by using different computer programs. This contributes to animation design by using user interfaces, menus, and other game elements.
Other than animation, gamers also understand the principles of animation production, character development, and storytelling with animated technologies. This is done with highly specialised tools including Autodesk Maya and 3D Max which are both high-end solutions for 3D animation.
Education: The prominence of using animation for helping learners understand better has grown ever since the powerful graphics-oriented computers have come. In the past, animation required labour-intensive methods that were time-consuming.
However, the software is now available for individual educators to authorise animations without special expertise. Teachers do not have to depend on static graphics but they can easily convert them into educational animations.
In the current world, educators are taking more opportunities offered by computer animation for offering dynamic content that enable students to learn better. Animation allows teachers and professors to demonstrate experiments that are otherwise impossible in life which makes it great for Science and even Engineering classes.
Business: Animation helps brands to create presentations and explain products and services. It is being used by business owners to form a connection with the customer using a short, sharp, and emotive piece of content.
As compared to other visual mediums, animation is far less commercial and allows businesses to build a sense of connection with the audiences through storytelling. The fact is that using animation can make almost any topic, product, or service far more relatable for explaining a story in an entertaining way.
Just as it is in the present day, business owners will continue using animation for creating visuals that can stay true to the company’s brand message while being entertaining. Animation will continue to be an invaluable tool for businesses to communicate with customers effectively.
Branding and Marketing: The advertising and marketing videos are being made using animation for attracting attention and gaining more popularity. Companies explain difficult subjects, products, systems, and services using animation for the purpose of making complicated information digestible and easy to understand.
Marketers also promote promotional campaigns by creating animated content so that the audiences can be promoted to explore a product and even purchase it. Corporate animated videos can increase the conversion rate by as much as 80% and reduce the bounce-back rate by over 60%.
Wrapping Up:
Animation is not merely about cartoons or social media advertisements. It is an extremely powerful tool that helps in the development of various industries as the businesses in these industries strive to reach their aspirations.
By learning animation, you can effectively boost your sales, build a competitive marketing campaign, raise awareness, and also strive to realise other goals. If you have always been interested in making a career in the field of animation then pursuing a 4 Year B.Des. in Animation at Chitkara can be great for building a strong career. Enrol for this course today.
