Digital transformation strategy is a detailed plan for building solutions that involve transforming operations across engineering, manufacturing, services, and other key functions. The strategy requires developing a roadmap for short and long-term digital transformation, into all areas of a business to drive innovation, enhance processes, and improve customer experiences.
Companies of all sizes are seeing impressive business outcomes from digital transformation efforts including improving efficiency, maximising revenue growth and reducing operational costs. If you are someone who wishes to contribute to attaining a strategic edge, then pursuing a suitable degree such as a BBA in Digital Transformation and Strategy can be helpful.
Let’s understand what a BBA in Digital Transformation and Strategy brings to the table.
What is Digital Transformation?
Digital transformation is nothing but the process of using technology to create new and modify present business processes, products, services, and customer experiences. It can help in gaining a competitive advantage, improving efficiency, and delivering value to customers.
Digital transformation is not merely about adopting new tools and systems but it also requires strategic thinking, which is essentially the ability to analyse, synthesise, and evaluate information and alternatives to achieve your career goals and vision.
If you wish to build a career in the field of digital transformation then pursuing a program such as the BBA in Digital Transformation and Strategy will be helpful in considerable ways.
What BBA in Digital Transformation and Strategy entails?
The BBA in Digital Transformation and Strategy program is designed to offer knowledge about the techniques required for attracting customers through various digital channels, involving advanced training in different digital technologies used in marketing and advertising services. It offers a comprehensive view of planning and executing e-business and promoting their product on popular search engines and social media channels.
In the present age of digital transformation, the BBA degree in Digital Transformation and Strategy equips students with the knowledge and skills, that enable them to blend their imagination with technology, to help a brand grow. As a student of BBA in Digital Transformation and Strategy, you will be trained to achieve company objectives by executing effective campaigns and obtaining information about the audience and industry through market research while maximising the use of search engines.
BBA in Digital Transformation and Strategy at Chitkara
BBA in Digital Transformation and Strategy program offers students an opportunity to extend their education by a year and graduate with an Honours degree. In the fourth year of this degree, the institution offers students the following three options to choose from each of which are designed to elevate their academic and professional capabilities.
Advanced Major: This option allows students to specialise in a specific area of business management while enhancing their proficiency in the chosen field.
Research: This option is for those who have shown academic excellence and also secured a minimum of 75% marks in the first six semesters. It allows students to hone their critical and analytical skills by undertaking a dissertation project under the guidance and mentorship of accomplished faculty.
Internship: This offers students a unique opportunity to use their theoretical knowledge in real-world situations thereby enhancing their employability skills as per the NEP 2020. The program offers on-site experiential learning opportunities and exposure to industry practices which is an addition to the academic and professional journey.
Curriculum of BBA in Digital Transformation and Strategy
The Bachelor of Business Administration in Digital Transformation and Strategy is a three-year undergraduate degree that offers students the skills and knowledge to enter the lucrative field of digital marketing. The undergraduate program is focused on digital marketing tools and technologies that are necessary in the present world for generating higher revenue and building brand equity.
The course includes six semesters and covers a wide range of topics. In this program, students study core subjects of management and discipline-specific specialised courses. The successful completion of this program enables students to develop strategies required to succeed in the marketing domain.
Learning Outcomes of BBA in Digital Transformation and Strategy
A BBA in Digital Transformation and Strategy demonstrates a foundation of business skills and helps students understand digital transformation frameworks and strategies to enhance organisational performance and drive change.
The students learn to analyse emerging technologies and apply data-driven decision-making for strategic planning.
The graduates pursuing this program get skilled to design and manage digital marketing strategies while leading cross-functional teams and the program also fosters entrepreneurial thinking among students to drive business innovation and project success.
Top Reasons to Pursue BBA in Digital Transformation and Strategy
Some of the reasons why you should pursue a BBA in Digital Transformation and Strategy are mentioned below.
- High-paying career path
- High industry demand
- Global job opportunities
- Improved flexibility and freedom in working style
- Wide exposure
- Creative and interesting job pursuits
- Work diversity
- Higher job satisfaction
Career Paths after BBA in Digital Transformation and Strategy
The successful completion of a BBA in Digital Transformation and Strategy enables students to look forward to a progressive and satisfying career and work in a wide range of business roles. The successful completion of a BBA in Digital Transformation and Strategy allows you to work at prominent companies such as Shopify, MailChimp, Evalueserve, Naukri.com, Amazon, Adobe, Dentsu, etc.
Also, read this blog post: Navigating the Dynamic World of Marketing and Strategies for Success
If you are also interested in contributing to the digital transformation and strategy world then the below-mentioned roles are the ones that can be enjoyed.
- Social Media Manager
- Business Development Executive
- Digital Marketing Specialist
- Social Media Strategist
- E-Commerce Manager
- Email Marketing Specialist
- Digital Marketing Executive
- Market Research Analyst
If you wish to make a successful career in the field of digital marketing, pursuing a BBA in Digital Transformation and Strategy will build a great foundation. It will train you with the right skills and knowledge required to become successful.
Enrol for a BBA in Digital Transformation and Strategy at Chitkara today and begin your journey of becoming a successful professional in the digital field.
